Naturalness is very well; using ingredients derived from regenerative farming is even better. Eclo, a new clean makeup brand, is based on this concept, which gives a new dimension to committed beauty.
After twelve years spent in a cosmetics multinational company as a makeup product development manager, Priscille Charton wanted to give life to her own idea of more responsible cosmetics.
“Day after day, I increasingly felt like applying eco-design to product innovation. The offering of clean makeup is limited, because the market is less mature than clean skincare: things are technically more complex. I was aware of the urgency to innovate differently in this field,” says Priscille Charton, co-founder of Eclo with Julien Callède and Marin Susac.